I led and won the pitch for Seedlip non-alcoholic spirits with a bold campaign that they ultimately launched with next to no notes. Introducing “Yeah, It’s a Drink,” a campaign redefining what it really means to “have a drink.”

We challenged one of culture’s biggest assumptions: that a “real drink” must contain alcohol. This campaign invites everyone to rethink what makes a drink truly special and celebrates moments shared with the people in your life.